THE IRON LADY - ROTTERDAM
Before beginning any design work, it's important to identify the core values of the Iron Lady brand, such as strength, empowerment, and individuality. The Iron Lady logo should be bold, simple, and easily recognizable. I went for something bold with some level of details so it doesn’t feel too modern, as the overall atmosphère’s gonna be a bit rétro in harmony with the choose theme.
The iron lady identity is an ode to all strong WOMEn.
I focused on imagery of women during the war efforts time, to emphases that idea of strong woman as they were masterfully running the industries. alloying allies victory with they’re strength and hard work.
